Nick O'Malley

ClientApple

Year2023-2025

Role3D Lead, Motion, AD

We were tasked with designing and launching a new App Store for the Vision Pro. This store would leverage editorial 3D content to showcase the experiences on device. The work is spread across 2-3 years.

The Work

Phase 01

The goal was to establish an App Store showcasing editorialized 3D content, shining a spotlight on the first apps on the system. We landed on a simple approach that we could evolve over time, yet work with all crops.

Phase 02

After the first 6 months, we dialed in our 3D home environments, defined screen layouts, and reworked the design of 3D icons in content.

Phase 03

After a year of Vision Pro, we worked with Someform studio to help evolve our systems, bringing in procedural platforms and color washes that could be shaped for all types of content.

Credits

3D Design / Motion — Nick O’Malley, Henry Barbera, Someform
ADs — Jee Ann, Nick O’Malley
Producers — Blake Davidhoff, Nikki Richter
CD — Emersson Barillas